juice. Nashville May 2012

Here are a few articles and links that can help!

Style Blueprint Nashville Feature

January 2012

 Nashville Scene Food Blog Bites

March 2012

Style Blueprint Nashville Feature 

March 2012

This should give you an idea of how we press your juice each day at juice. Nashville. It is a VERY labor intensive process -but juicing using the Norwalk press is so worth it! If you have ever had our juice you know the difference in taste, quality, and color. Pretty soon we will post our own video showing our own two Norwalk presses in action. They are the stars of the show – we call them “The Little Red Corvette” and ” The Silver Bullet”

Talk soon!

Stephanie

juice. Nashville will be there! (maybe I will break out some hot pink hair that night since it is so close to Halloween? hmmm…)

If you haven’t been to a Night Market you are missing out. Here is what Jolie Yockey, Nashville Farmer’s Market Marketing Director says about the upcoming market …

“We are very excited about this one-the ambience and early sun-down of October make for an especially gorgeous night of shopping, sipping, sampling, recipe trading, and growing local together!  Special Guest Stars include The Green Bag Lady & her team of terrific sewers giving away FREE, hand-sewn reusable bags and we are thrilled to say Hill & Hollow will be bringing back their shiitake mushroom log workshop ,their handspun yarn, and for the first time-tanned sheepskins (gorgeous) along with some certified organic produce of course!”

See you there

1. We don’t have a call center taking orders.
2. We don’t have a room of fellow humans pressing juice frantically each morning
3. We don’t have trucks of organic produce arriving upon a clap of the hand at a dock door.

What we do have:
1. 2 Norwalk juice presses (well.. one is on the mend)
2. A chick (me) who is the owner, marketing, finance, delivery, sales, supply planner, packaging buyer, event coordinator, blend guru, and juice presser.
3. The Wes – ( half man / half robot) my husband that you will see at the weekend markets and behind the scenes keeps me on the straight and narrow (“No Stephanie, it is not a good idea to do six farmer’s markets in one day.”)
4. Kiana – my teen daughter and “new blend guinea pig”. At the markets, she will tell you everything about juice, and why “if she likes it.. you definitely will.”

As a new entrpreneur coming out of a big corporate juggernaut, I want to appear BIG too! But in actuality, we are small. We are a small company with BIG goals and BIG dreams. But alas, we are small.

This need to appear big makes me wrestle with silly things.

For example, my latest frustration was not having a jacket with the “juice.” logo printed on the lapel. Or, maybe I should wrap Wes’ truck with huge colorful graphics! Or, “You want juice delivered to your home in Memphis in 20 minutes? Sure.. I will have someone from my team (translation: Wes) buy produce, press your juice and drive them right over!” (this last example was an over dramatization and was not representative of an actual conversation)

I guess the reason I am telling you this.. is because I want to enjoy the ride. The more we (meaning “I”) try to be where we (meaning “I”) are not leads to stress, broken promises and a lack of authenticity.

Over the past few weeks, I have been over the moon about “juice.” being accepted into a local grocery store. But, there was something inside of me that was not so excited. Do I jump at the new business knowing in my heart that we are not big enough yet to fill their orders? Do I “fake it ’til I make it?” The answer became clear as I considered how I would want someone to treat my business. Don’t make promises your (insert body part) can’t keep.

So, today I sent the email basically saying “I am sorry but we don’t have the capacity to be a good retail partner – yet.”

What is the moral of the story? I am going to get really good at saying “no.” and even better about saying “yes.” but only when I mean it. And… I am going to enjoy the entire ride being small.. and then medium… then big .. and then bigger.

So, that’s it.. a short and sweet blog post. Tomorrow is a busy day getting ready for the Franklin and Nashville markets so this juicing chick has to give her body some rest. I hope you guys come by and say “Hi” to our small little business this weekend

Take care,
Stephanie

1. Full of chlorophyll, a detox agent. Chlorophyll removes heavy metals and chemical toxins from the body.
2. Alkalizing effect. Disease cannot thrive in an alkaline body. Kale helps lower acidity and balance pH in your body.
3. Nutrient dense. Kale is packed with nutrients, antioxidants and anti-inflammatory properties to help keep your body youthful and strong.
4. Kale is a great source of calcium. Strong bones are a sip away when enjoying kale in a juice.

romaine.

1. Full of chlorophyll, a detox agent. Chlorophyll removes heavy metals and chemical toxins from the body.
2. Romaine contains vitamin C and beta-carotene, which are highly beneficial for the heart. It prevents cholesterol from building up in the artery walls.
3. Fantastic source of sulfur, silicon, B complex (say hello to shiny hair and soft skin)
4. Super antioxidant believed to battle cancer, heart disease, and cataracts.

spinach.

1. Spinach proven to battle Cancer Cells
   Vitamin A and C, folic acid and 13 different flavonoids are very beneficial to fighting cancer cells. A study shows that these properties in spinach lower a person’s risk by 34% specifically in various types of cancers.
2. Anti-Inflammatory properties
   Spinach has high alkaline properties that it a perfect choice for people suffering from inflammatory ailments, like rheumatoid arthritis.
3. Full of chlorophyll, a detox agent. Chlorophyll removes heavy metals and chemical toxins from the body.
4. Excellent source of Iron
   The high amount of iron in spinach is very beneficial in preventing anemia. They help regenerate or reproduce the red blood cells, which carries oxygen to every part of the body.

cucumber.

1. Packed with Water
   Cucumber has 96% water content and is more nutritious than regular water. This allows the body to stay hydrated and regulates body temperature. It also flushes out the toxins from the body.
2. Controls Blood Pressure Cucumber juice contains potassium and magnesium help regulate blood pressure.
3. Stimulate hair growth Silicon and sulphur in cucumbers help promote healthy hair growth.

ginger.

1. Aids in digestion
   Ginger root is one of the best herbs for digestion. They are often used for treating abdominal pain, cramps, and other stomach related problems.
2. Knocks out respiratory problems
   Ginger’s anti-inflammatory properties are great for treating colds, coughs, flu, and shortness of breath.
3. Reduces High Blood Pressure  Ginger increases and stimulates circulation and relaxes the muscles surrounding blood vessels, making it easier for blood to flow throughout the body.

celery.

1. Reduces blood pressure
   Celery helps lower stress hormone levels in the blood. This allows blood vessels to expand and gives more space for blood to freely flow, reducing blood pressure.
2. Builds Immunity
   Rich in Vitamin C – it helps bolster the immune system. It gives relief for the common cold.
3. Promotes healthy joints
   The anti inflammatory properties of celery aid in reducing the pain and swelling near the joints. Celery stalks contain substances that help flush out uric acid crystals which get collected around the joints.

carrots.

1. Improves Vision
   Carrots are rich in beta-carotene, a substance that converts into vitamin A in the liver. Beta-carotene helps protect against vision loss.
2. Nourish Skin
   Carrots have strong cleansing properties that help detoxify the liver. It helps even out uneven skin pigmentation and vitamin A helps soften the skin.
3. Reduce the Risk of Stroke
   According to a research study from Harvard University, people who ate more than six carrots a week are less likely to suffer from stroke vs.  those who ate only one carrot a month or more.

beets.

1. Fantastic source of Antioxidants beets are a source of certain antioxidants that can help rid your body of free radicals that may contribute to disease and the signs of aging. The phytonutrients in beets can help ease inflammation and promote detoxification.
2. Tons of Vitamins and Minerals  beets provide 18 vitamins and minerals, including vitamin C, folate, potassium, and magnesium.
3. Promote Optimal Health The beautiful vibrant color of beets is created by betacyanin. Research shows that this substance is a powerful cancer-fighting compound.

apples.

1. Reduce cholesterol Apples are a good source of pectin which help reduce cholesterol levels. Pectin binds cholesterol and fat before the body has a chance to absorb them. By eating 2 apples a day, you can reduce your cholesterol levels by 10 percent
2. Alzheimer’s Prevention
   A study at Cornell University found that the quercetin in apples may protect brain cells from the kind of free radical damage that may lead to Alzheimer’s disease.
3. Lower Cholesterol
   The pectin in apples reduces LDL (“bad”) cholesterol. People who eat two apples per day may lower their cholesterol by as much as 16 percent!